Why Did We Start StockMotion?
In Fall 2019, research showed us that financial anxiety usually traces back to one problem: nobody taught people how money works.
A little about us
People want to do the right thing with their money. They just never got a clear, engaging way to learn how. Traditional financial education is dry, intimidating, or locked behind paywalls and jargon.
Because of this, more people turn to questionable sources that tout luck in high-risk investments as expertise. That's where StockMotion comes in.
The journey begins
We set out to build an experience that could meet anyone where they are—whether they're just curious about investing or trying to fill gaps from school. Financial literacy should be accessible to all. We built a team around that belief and got to work.
What we built instead
A free-to-play investing game that teaches real principles through interactive lessons and level progression. No get-rich-quick schemes. No speculative gambling. Just practical skills that compound over time.
Early recognition
Early in development, we finished a prototype called StockMotion Practice—an investing simulator—and entered it into an app competition hosted by the Rollins Center for Entrepreneurship & Technology at Brigham Young University. We won first place and the audience choice award. The judges looked for scalability, quality, user experience, and business relevance—and winning gave us major validation that we were on the right track.
Another win
Every year, the Rollins Center runs the Opportunity Quest competition, sponsored by the University of Utah's Lassonde Entrepreneur Institute in conjunction with the Utah Entrepreneur Challenge. We submitted our business model and were awarded first place—another point of validation that encouraged us to keep going.
Since then
Employers and 401(k) advisors started asking for StockMotion too. Financial wellness at work and participant education in retirement plans became natural extensions of the same mission: make financial literacy the new norm.
StockMotion earned recognition from Utah Business, Benzinga, BYU Marriott School of Business, and Intrinio. The real reward is watching users build confidence in their financial decisions.